A few years ago I found the world’s cutest mug. It had a little pug on the front, was large and perfect for drinking tea on a cozy Sunday. It was about 10 minutes after using that mug… tea all down my shirt and my fingers squished into an impossibly small handle.. that I threw it out. “Who the hell designed this thing” I said when I tossed it into the trash bin.
So much of our life is like that mug. It might look good or be necessary, but no one thought of you or your needs when it was created.
That is what Design Thinking solves.